Interactive video that plays within an Adidas "transparent screen" retail display unit, promoting the X, Ace and Messi line of cleats. Created in Flash, each series has its own personality.

 

X is all about chaos and making waves on the field, with the animation being aggressive red colors and glitched and chaotic.

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Ace is all about control of the soccer pitch, with the animation being really smooth and purposeful.

Messi is all about its namesake, Lionel Messi, represented with the cool blue, with a magical aura to him and the shoes.

 

URL: http://www.youtube.com/watch?v=m1H3iUspkbo